16 November 2015

Services

A summary of the services we provide in order to create integrated Zones.

Zonez_Diagram

 


Strategy


We believe good business and good design go hand in hand. Therefore we always like to base whatever we do on sound strategy. Challenging times? No worries – we have a range of tools to squeeze the way forward out of all the options available.

Analysis
We take a close look at your business model – Data analysis (online/offline) if needed with a hackaton – Visual journey scan – Value improvement scans – Customer journey mapping (workshops) – Retail space research.

Definition
Customer centric business model adaption – Lean canvas development (workshops) – Brand strategy development.

Implementation
We help transform with workshops, training tools and support.
Transition management – Project management – Training – Internal branding.


Brand identity


After the strategy is defined we develop the brand identity.

Define your brand
We define all the building blocks that are necessary to express your brand over all the touchpoints.
Like your logo, colour use, typography, image treatment, form and tone of voice.

Express your brand
This brand language is then translated into the entire range of brand expressions like:
Packaging – Communication – Brand environment or Retail design.


Zone design


We create integrated ‘Zones’. Engaging environments where the physical and digital dimensions merge. Zones can be based on a wide range of activities like retail, branding or storytelling.

Physical – Customer touchpoint strategy
Store design – Shop in Shop – Pop-up store – Stand design – Exhibit – Showroom  – Events – Packaging.

Digital – Digital strategy
Websites – Payments – App development – Narrow casting – Heatmaps – I-beacons