Mlab Shop in Shop

Mlab
2016
Repositioning, upgrade branding, omni channel communication plan, shop in shop.
For: Teleplan | Lifecycle Care for Electronics.

Team: Hemko van Wezel, Jan Jaap Woltjes, Theoniek Verdurmen

Zonez developed a concept for an upgrade of Mlab – a smartphone repair brand. Repositioning, update of the brand identity, omnichannel communication plan and a shop in shop package that can be rolled out in several Exellent electronic stores in Belgium.
Mlab is a subsidiary of Teleplan | Lifecycle care for Electronics.

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