Men’s shoe brand
Identity and packaging
brandis designed the identity and packaging for Cobblers. A private label of Ziengs Shoes. The aim was to create a high end feel for the men’s shoes label (combined with a low end price proposition). A sense of heritage is created by using an engraving as a visual. The image depicts hand crafted manufacturing. This feeling of heritage is further strengthened by using Baskerville for the logo. The typeface was designed by John Baskerville in 1757 in Birmingham, England. The ‘needle and stitch’ and ‘master shoemakers’ further explain the story. The keep a modern feel a lighter blue was chosen that combines well with black and brown shoes.