16 November 2015


Zonez | Brand & Experience Design

It is all about the right mix. Between your product or service and your strategy.
Between your brand and it’s communication.
Zonez is always on the lookout for the brand essence. Expressed in authentic stories over all touch points. This is key in creating top of mind, brand engagement and conversions.
And the succes of your company and ours.

Zonez  was set up in 2015 by Hemko van Wezel and Theoniek Verdurmen.

Formule Fabriek

Hemko van Wezel is a retail professional with over 20 years experience. Working for market leaders like: de Bijenkorf, Praxis, Hema and many others. His main field of expertise lies in strategy and retail formula development. Before setting up Zonez Hemko operated under the name of Formule Fabriek.

Brandis | Building stronger brands

Theoniek Verdurmen is a dutch designer specialised in brand and retail design. During his 25 plus year career he lived and worked in Amsterdam, New York and Mexico.
In 2009 he set up network agency Brandis. Working for clients like: Xenomania Records, Looye Kwekers, Royal Gazelle, Bose Europe and many others.
Before that he has been working as an independent designer for agencies like: Northern Light, Interbrand, Design Bridge and 180.


Soon after meeting in 2014 Formule Fabriek and Brandis started working together on a series of projects.
Like Seal Rehabilitation Center Pieterburen (strategy, shop in shop), Ziengs Shoes (strategy, brand identity and communication) and Carroom (strategy, brand identity, stand design).
Formule Fabriek and Brandis joined forces in 2015 to set up Zonez.